To become one of the top real estate agents, networking is a must. However, when it comes to building a network the whole process looks like a huge task.
Where do you begin?
Here we have compiled a list of 5 networking tips that will help you to build a strong referral network along with a sustainable business model where you won’t be constantly hustling for a new lead.
Engage in your local community
To become one of the top real estate agents in your community, you need to build your presence. Networking is all about helping people, therefore, it is important to engage with your local community as much as possible. For becoming a real estate agent with a strong referral network, you must participate in neighborhood meetings and develop partnerships with local businesses like non-profit boards or art associations which may interest you. Also, you may sponsor local festivals, small league games or other local events where you can spot for your business insignia on flyers or t-shirts. This will help you in branding and business recognition.
Build a team
Having a team that comprises of trustworthy and competent people that are critical to the success of your real estate business is a must. Networking with complementary businesses with whom you directly don’t compete is advisable. You may network with people who serve your target market like interior designers or landscapers and other real estate vendors. For becoming one of the top real estate agents in your area, you must make it as your goal to identify and meet a network of vendors to whom you can give referrals, and vice versa.
Leverage social media
Social media is one of the most powerful tools to connect with clients. It allows you to share your knowledge and expertise easily. Ensure that you respond to all emails, inquiries, and messages across all platforms. By making yourself reachable through social media channels you get an opportunity to promote your listings.
Attend industry events/ conferences
Real estate networking events are a great way to learn about new market innovations and at the same time engage with other professionals in the industry. You may share your insights about the real estate and may even pitch yourself as a speaker if you find the topic or theme of the conference of your interest. At such events, you may meet realtors from other parts of the country and build a referral network, as they may give you leads who are moving to your state/city, and vice versa. As a result, you will expand your geographical network.
Share and solve problems
As you build your network with business owners and fellow realtors, you will likely notice similar kind of problems faced by individuals. So whenever you have a solution to a problem faced by someone else, help them out, even if it is your competitor. Sometimes it’s to your benefit to have positive relationships with your fellow realtors. As you connect with other real estate agents, you exchange experiences and hopefully trade-off some tips and tricks of business with each other.
Hope you find these networking tips useful. To know more tips on how to grow your real estate business contact us today.