Content Is the New Digital Currency—Here’s How to Use it

Recently, I had the chance to speak with fellow real estate expert Barbara Legg via Facebook Live about a very important subject: how to communicate with your sphere, improve your business, and grow your team. 

Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to browse specific topics at your leisure: 

00:19 -An introduction to today’s topic 

01:53 – Barbara shares some background on her business

04:15 – The power of building relationships and attracting new agents

09:30 – The difference between effective and ineffective communication

13:52 – How agents can build credibility and brand recognition by delivering content to their sphere 

18:48 – The four things a team must have to draw in new agents

21:50 – How eXp creates win-win scenarios for agents and their team leaders

22:56 – How other brokerages stack up to eXp

24:53 – How eXp team leaders build up their agents so that they can eventually move forward and build teams of their own

26:22 – A recap of the discussion so far

28:27 – How to become a trusted local expert in your market

30:20 – How agents can leverage their personal experience into valuable, informative content

31:29 – How to expand and improve your content by interviewing local vendors

33:30 – The true value agents like Barbara can offer their clients. 

34:50 – The power of content in our digital age

37:02 – Why you’ve got to step out of your comfort zone to succeed in real estate

40:31 – A few final words on today’s topic

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.